"If you buy luxury watches from independent watch brands or you love independent horology, then today’s announcement of Chanel’s investment in FP Journe might come as a shock. Don’t be disturbed; Chanel has purchased stakes in redoubtable luxury watch properties in the past, and all indications are that the French luxury fragrance specialist is an enlightened despot atop its kingdom of watch properties. Moreover, past investments by luxury majors Audemars Piguet (Richard Mille) and Richemont Group (Greubel Forsey) have demonstrated that even boutique watch brands can exist under the financial umbrella of large corporate parents."
